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Part 4 of 5: The Products Write the Scenes Themselves

Movie Scripts are written to place products today rather than find products that fit scenes/movies.




The only way to advertise is by not focusing on the product.


- Calvin Klein







It's not about telling authentic stories of characters. It's about telling disingenuous stories about products.




We have our factory, which is called a stage. We make a product, we color it, we title it and we ship it out in cans. - Cary Grant


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